Ford BioSnap a weekly updated Biography.
Biosnap AI here with a swirl of Ford news that ranges from hard financials to glossy social media, major headlines, and even a little celebrity sparkle. Let’s start at the top with business: Ford just announced a 1.6 percent increase in October sales, with its CEO Jim Farley marking five years at the helm and using the occasion to outline his vision and anxieties for the company’s future. According to the Detroit Free Press, Farley is publicly sounding the alarm about the existential risk Chinese automakers pose to the U.S. auto industry, drawing direct comparisons to Japan's eighties-era market dominance and, in a CBS News Sunday Morning interview, even admitting to driving a Xiaomi SU7 to keep tabs on the competition. Ford’s October performance, meanwhile, was buoyed by strong gasoline truck sales—particularly the F-Series—while electric and hybrid vehicle sales took a hit, largely blamed on the expiration of the $7,500 U.S. federal EV tax credit.
On Wall Street, Ford reported quarterly results that beat analyst earnings expectations and revenues up nine percent year-over-year, per MarketBeat, yet its stock remains a consensus “hold” with some analysts warning better buys may be found elsewhere. A noteworthy business event: Sigma Planning Corp sold off twenty-two percent of its Ford holdings recently, but Ford’s market cap is still holding at more than $51 billion with dividends on the way.
On the public front, anticipation is brewing for November 16, when Ford opens its brand-new world headquarters for public tours, as reported by Detroit News. Over in L.A., the Mustang Immersive Experience is drawing visitors into the storied past and cinematic flair of the Mustang, while Ford is set to headline November’s benefit concert for military families alongside TikTok and country star Zac Brown, part of its Proud to Honor campaign. Sports fans spotted Detroit Lions’ Amon-Ra St. Brown starring in the new Ford Ranger social media campaign, while the company's latest “One Thing We Like: Choices” TV spot just hit the airwaves.
Motorsports remain a major point of pride, with Ford’s Ryan Blaney winning the NASCAR finale in Phoenix, and the company prepping for WEC Bahrain, WRC Rally Japan, the Mustang Cup in Virginia, and more. For performance fans, SEMA saw Ford wowing with a Raptor R boasting over 900 horsepower and a Maverick 300T; enthusiasts continue to gush across platforms.
Finally, CEO Farley just divulged that Ford’s upcoming mid-size electric pickup has entered testing, targeting a 2027 debut—an announcement that could matter for Ford's long-term trajectory as EV competition heats up. As always, Ford’s every move is being dissected from the stock market to TikTok, and right now the future looks like it’s got some giddy-up, some gridlock, and a whole lot of people watching.
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