In this episode of forank marketing, we dive into a powerful theme: impact marketing for charities and non-profits.

Zoe Ashbridge and Leigh Buttrey are joined by Tom Pratt, Director at Albert Road Consulting, to explore how mission-driven organisations can build campaigns that inspire action, maximise limited budgets, and genuinely make a difference in the world.

We unpack what impact marketing really means — aligning every message with a mission-driven outcome, balancing emotional storytelling with measurable results, and building trust that keeps supporters engaged long-term. From the challenges of donor retention to the opportunities of multi-channel storytelling, this conversation is packed with strategies you can put into practice straight away.

Ideal for: charity leaders, non-profit marketers, fundraisers, and anyone working to create campaigns that go beyond awareness and drive real change.

Topics covered:

• What impact marketing is and why it matters

• Building emotional connection before asking for support

• Why measuring impact is so challenging (and how to do it better)

• Planning campaigns that work with limited resources

• Practical tips from Tom, Zoe, and Leigh on maximising impact

If you’ve ever struggled to prove the value of your charity marketing, or wondered how to achieve more with less, this episode is for you.

📍Find us here:

Website: www.forank.com

YouTube: https://www.youtube.com/@forank-marketing

Zoe’s LinkedIn: https://www.linkedin.com/in/zoeashbridge/

Leigh’s LinkedIn: https://www.linkedin.com/in/leighbuttrey/

Tom’s LinkedIn: https://www.linkedin.com/in/mrtompratt

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Interested in sponsoring an episode? Get in touch at marketing@forank.com