In this episode of forank marketing, we dive into SEO and PPC strategies that actually work for smaller businesses. From getting the basics right to smart budget allocation, Zoe Ashbridge and Leigh Buttrey share practical tips to help you drive traffic, generate leads, and compete with bigger players—without blowing your budget.
Whether you're managing your own marketing or working with an agency, you'll leave this episode with clear, actionable advice to boost your visibility and conversions through search.
Ideal for: freelancers, marketers, and founders growing on limited resources.
Topics covered: local SEO, keyword targeting, low-budget PPC wins, and common pitfalls to avoid.
Timestamps:
00:00 Introduction / Chats
04:30 Small Business Statistics
09:42 Marketing tactics for Small Businesses
25:42 Free tools to use for small businesses
28:46 Do small businesses need to do SEO and PPC?
34:00 How to spend marketing budget wisely
38:50 What to do if you have zero marketing team
42:40 Understanding lifetime value of a customer
44:39 Tips and takeaways
49:53 LinkedIn questions answered
54:04 Outro and next episode
📍Find us here:
Website: www.forank.com
YouTube: https://www.youtube.com/@forank-marketing
Zoe's LinkedIn: https://www.linkedin.com/in/zoeashbridge/
Leigh's LinkedIn: https://www.linkedin.com/in/leighbuttrey/
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Interested in sponsoring an episode? Get in touch at marketing@forank.com