Episode #5 - Cracking the Code on B2B Attribution

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forank Marketing

forank

10 episodes

4 days ago

Welcome to the forank Marketing podcast with Leigh and Zoe! We dive into all things marketing—no fluff, just honest, actionable insights. From SEO and PPC to industry trends and real-world strategies, we share our expertise with a dose of humour and straight talk. Occasionally joined by special guests, we keep it real while helping you navigate the ever-changing marketing landscape. Tune in for a frank take on marketing success!

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Episode #5 - Cracking the Code on B2B Attribution

forank Marketing

48 minutes 16 seconds

5 months ago

Episode #5 - Cracking the Code on B2B Attribution

Welcome to forank's latest podcast episode: Cracking the Code on B2B Attribution

Join Zoe and Leigh as they unpack one of B2B marketing’s toughest challenges: understanding what’s actually driving results.

From the hidden impact of SEO and the limitations of platform-reported data to practical ways to track the untrackable, this episode is all about making sense of attribution—without overcomplicating it.

We cover attribution models, offline conversions, multi-touch reporting, gut feel vs. data, and how to prove value when the numbers don’t tell the whole story.

If you work in B2B marketing, strategy, demand gen or leadership, this one’s packed with insight and practical advice.

📍 Find us here:

Website: ⁠www.forank.com⁠YouTube: ⁠https://www.youtube.com/@forank-marketing⁠Spotify: ⁠https://open.spotify.com/show/2AaMf2nPYiEAk2Ws4ZhvTX?si=9A2WuAQUR8uAdgP460_22g⁠

Zoe's LinkedIn: ⁠https://www.linkedin.com/in/zoeashbridge/

⁠Leigh's LinkedIn: ⁠https://www.linkedin.com/in/leighbuttrey/⁠