In this episode of forank marketing, we dive into a refreshingly honest theme: Marketing: Lessons in Failures.

Zoe Ashbridge and Leigh Buttrey open up about the campaigns that didn’t go to plan — and why those moments often lead to the biggest breakthroughs in marketing.

We unpack why failure is such a powerful teacher, the most common reasons campaigns flop, and how to turn setbacks into strategic wins. From misjudged targeting and overcomplicated funnels to lessons in testing, measurement, and mindset — this episode is packed with real-world insights and practical advice.

Ideal for: marketers, founders, and agency professionals who know that great marketing comes from experimentation, not perfection.

Topics covered:
• Why failure is a vital part of the marketing process
• Common campaign mistakes and what they teach us
• How to frame failures constructively with clients and teams
• Turning failed tests into future wins
• Building a “fail smarter” culture in your marketing

If you’ve ever launched a campaign that didn’t quite land — or want to learn how to turn missteps into momentum — this episode is for you.

📍Find us here:
Website: www.forank.com
YouTube: https://www.youtube.com/@forank-marketing
Zoe’s LinkedIn: https://www.linkedin.com/in/zoeashbridge/
Leigh’s LinkedIn: https://www.linkedin.com/in/leighbuttrey/

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Interested in sponsoring an episode? Get in touch at marketing@forank.com