Welcome to "For Those Made to Do" where Mandy and Bianca cut through the noise of the job market in the GCC region to reveal exciting career paths for Middle Eastern and global talent.
Join them as they dive into the intersection of technology and work, featuring guests from academia, government and the private sector. With their insider knowledge and engaging discussions on various industries, you won't want to miss an episode!
Tune in with Bianca and Mandy, experts in global employability at Hult International Business School Dubai.
Welcome to "For Those Made to Do" where Mandy and Bianca cut through the noise of the job market in the GCC region to reveal exciting career paths for Middle Eastern and global talent.
Join them as they dive into the intersection of technology and work, featuring guests from academia, government and the private sector. With their insider knowledge and engaging discussions on various industries, you won't want to miss an episode!
Tune in with Bianca and Mandy, experts in global employability at Hult International Business School Dubai.

In this episode, we cover Shyair's perspective on the future of marketing, with a particular focus on the role of AI. We dive into his journey from Procter Gamble to leading AI-driven marketing strategies. Key themes include leveraging AI for data-driven campaigns, the importance of personalised consumer experiences, and the evolving impact of user-generated content. The discussion offers a blend of practical advice and forward-thinking strategies for marketers looking to stay ahead in a rapidly changing landscape.