S2 E15: Gabriel Hughes - Attribution Modeling & Analytics

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For the Love of Marketing

Simon Kingsnorth

42 episodes

3 days ago

For the Love of Marketing is a weekly podcast that talks about all things marketing. It is a channel for smart marketers to gain in-depth knowledge about key topics and trends in marketing along with practical solutions and advice. This podcast features Simon Kingsnorth, best selling author and CEO of a unique marketing agency with more than 20 years of experience in the field.

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All content for For the Love of Marketing is the property of Simon Kingsnorth and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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S2 E15: Gabriel Hughes - Attribution Modeling & Analytics

For the Love of Marketing

29 minutes 16 seconds

2 years ago

S2 E15: Gabriel Hughes - Attribution Modeling & Analytics

Welcome to an eye-opening episode of our podcast, where we dive deep into the world of attribution modeling, marketing analytics, and the ever-evolving landscape of data-driven insights.🎉 Our guest, Gabriel Hughes, a seasoned attribution expert with over 30 years of experience and a PhD in the field, takes us on a captivating journey of understanding the power and implications of attribution modeling. We also explore the impact of changes to cookies and analytics platforms, including the revolutionary GA4. Tune in to gain valuable insights, industry expertise, and actionable strategies to elevate your marketing game.