Why B2B Marketing Got Harder (And What to Do About It)

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For The Daring Growth Seekers - Marketing In The AI Era

Done By Nine

78 episodes

5 days ago

For the Daring Growth Seekers is the marketing and business podcast for New Zealand and Australian business owners and small marketing teams building purpose-driven service businesses in the AI era. Hosts Jordan & Jacqueline from Done By Nine share weekly [STRATEGY] episodes on AI-powered marketing, plus [Off Mic] raw, behind-the-scenes episodes where we share what it’s really like to grow a business as a couple in the disruptive AI era — the decisions, challenges, and dynamics most leaders don’t talk about! Honest, actionable, and values-led — subscribe now to grow with purpose!

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Why B2B Marketing Got Harder (And What to Do About It)

For The Daring Growth Seekers - Marketing In The AI Era

22 minutes 37 seconds

4 months ago

Why B2B Marketing Got Harder (And What to Do About It)

B2B marketing has become a completely different beast.

While e-commerce businesses can launch products and see sales within weeks, B2B companies are spending months crafting perfect email sequences and hosting webinars - only to hear crickets.

The divide between B2C and B2B marketing success is widening, especially as AI reshapes how buyers discover and evaluate businesses. Traditional tactics that worked five years ago are failing, and many B2B marketers are struggling to adapt.

In this episode, we explore why 69% of B2B professionals report sales becoming more difficult, and what's actually working for businesses that are thriving in this new landscape.

We dive deep into the practical strategies that move the needle:

01:35 - Challenges in B2B Marketing: Why traditional tactics are failing and buyer expectations have shifted

02:53 - The Role of AI in Marketing: How AI is creating both opportunities and cynicism in B2B spaces

04:43 - Effective B2B Marketing Tactics: The return of face-to-face events and omnichannel touchpoint strategies

11:39 - The Importance of Personal Branding: Why sales teams and founders need LinkedIn presence beyond just CEOs

13:00 - Key Takeaways for B2B Marketing: Understanding your ICP better than ever and adjusting expectations

19:57 - The Power of Referrals and Networking: How existing relationships can dramatically shorten sales cycles