Why 60% of Marketers Are About to Have a Hard Year

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For The Daring Growth Seekers - Marketing In The AI Era

Done By Nine

78 episodes

5 days ago

For the Daring Growth Seekers is the marketing and business podcast for New Zealand and Australian business owners and small marketing teams building purpose-driven service businesses in the AI era. Hosts Jordan & Jacqueline from Done By Nine share weekly [STRATEGY] episodes on AI-powered marketing, plus [Off Mic] raw, behind-the-scenes episodes where we share what it’s really like to grow a business as a couple in the disruptive AI era — the decisions, challenges, and dynamics most leaders don’t talk about! Honest, actionable, and values-led — subscribe now to grow with purpose!

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Why 60% of Marketers Are About to Have a Hard Year

For The Daring Growth Seekers - Marketing In The AI Era

14 minutes 29 seconds

4 months ago

Why 60% of Marketers Are About to Have a Hard Year

We're exploring why chasing website traffic could be the worst marketing strategy you could choose - and what you should focus on instead.

With new research showing AI search visitors will overtake traditional search by 2028, and Google's latest voice search features changing how customers discover businesses, understanding this shift has never been more crucial for your marketing success.

The key insight? AI-driven visitors convert 4.4 times better than traditional Google searchers, but only if you're showing up in the right places with the right approach.

In this episode, we dive deep into the latest AI marketing shifts, exploring:

- Why measuring website traffic is becoming a vanity metric that could mislead your strategy

- Understanding the 2028 tipping point when AI search overtakes traditional search

- Learning how Google's new conversational search features will change customer discovery

- Mastering the shift from keyword-based to conversation-based marketing strategies

00:13 AI's Impact on Search Traffic

01:13 Workshop Insights and AI Trends

02:46 The Shift to Conversational Search

06:54 Optimizing for AI and Conversational Search