Breaking: Google's AI Mode is Live in NZ & Australia

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For The Daring Growth Seekers - Marketing In The AI Era

Done By Nine

78 episodes

5 days ago

For the Daring Growth Seekers is the marketing and business podcast for New Zealand and Australian business owners and small marketing teams building purpose-driven service businesses in the AI era. Hosts Jordan & Jacqueline from Done By Nine share weekly [STRATEGY] episodes on AI-powered marketing, plus [Off Mic] raw, behind-the-scenes episodes where we share what it’s really like to grow a business as a couple in the disruptive AI era — the decisions, challenges, and dynamics most leaders don’t talk about! Honest, actionable, and values-led — subscribe now to grow with purpose!

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Breaking: Google's AI Mode is Live in NZ & Australia

For The Daring Growth Seekers - Marketing In The AI Era

12 minutes 4 seconds

2 months ago

Breaking: Google's AI Mode is Live in NZ & Australia

Google has officially rolled out AI Mode in New Zealand and Australia, and it's a MASSIVE change in how your customers will find you moving forward.

Join us in a quick, unedited and 'live' podcast episode with information about the announcement.

It's a shift from a list of blue links to a conversational, AI-powered assistant that provides direct, personalised answers.

The data from overseas shows that when these features roll out, website clicks can drop because users no longer need to leave Google.

In this episode, I'll give you a detailed breakdown of what AI Mode actually is and how it works. More importantly, using what we’ve already learned from its release in the US, I'll walk you through a clear, actionable plan to ensure your business remains visible. We'll cover the technical foundations, the type of content you need to create, and how to build the brand authority that AI is looking for.

01:28 The Shift from Traditional Search to AI Mode

02:21 Understanding AI Mode and Its Impact

05:30 Preparing Your Business for AI Mode

05:51 Strengthening Your Marketing Foundations

07:19 Building Trusted Visibility Outside Your Website

09:06 Leveraging AI-Powered Campaigns in Google Ads

09:49 Hands-On with AI Mode: Practical Tips