Ben Annabel on Building a Business, Burning Out, and Starting Again

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For The Daring Growth Seekers - Marketing In The AI Era

Done By Nine

78 episodes

5 days ago

For the Daring Growth Seekers is the marketing and business podcast for New Zealand and Australian business owners and small marketing teams building purpose-driven service businesses in the AI era. Hosts Jordan & Jacqueline from Done By Nine share weekly [STRATEGY] episodes on AI-powered marketing, plus [Off Mic] raw, behind-the-scenes episodes where we share what it’s really like to grow a business as a couple in the disruptive AI era — the decisions, challenges, and dynamics most leaders don’t talk about! Honest, actionable, and values-led — subscribe now to grow with purpose!

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Ben Annabel on Building a Business, Burning Out, and Starting Again

For The Daring Growth Seekers - Marketing In The AI Era

49 minutes 17 seconds

1 month ago

Ben Annabel on Building a Business, Burning Out, and Starting Again

In this episode, Ben Annabel, founder of accounting and advisory firm Recharge Group joins us.

Recorded for the Most FM Business Hour, this interview covers the entire lifecycle of a business owner - from the initial hustle of a startup to the difficult decision to exit and the journey of starting over with a new purpose.

Ben shares the practical strategies he used to scale his first business, Evergreen Plumbing, and the personal challenges with burnout and mental health that led him to sell it. He talks openly about the importance of brand, why he's now focused on "slow growth," and how his personal experiences have shaped his new venture helping other tradies build sustainable businesses and lives. This is a must-listen for any business owner navigating the pressures of growth.

In this episode, you’ll learn about:

- The disciplined financial strategy that set his first business up for success.

- How to scale a trades business and the unique shareholder model he used.

- The realities of burnout and the importance of mental health for entrepreneurs.

- Transitioning from a high-growth hustle to a sustainable, purpose-driven business model.

- The power of niche marketing and building a brand that connects with a specific audience.

Chapters:

(01:34) Introducing Ben Annabel from Recharge

(03:53) Starting a plumbing apprenticeship and the value of trades

(09:18) The decision to start his first business, Evergreen Plumbing

(16:33) Scaling the business and the strategy that fuelled its growth

(26:16) The transition from Evergreen Plumbing to the Recharge Group

(33:44) The health challenges and burnout that led to the decision to exit

(37:02) The importance of mental health and finding support as a business owner

(41:07) Founding Recharge Group with a unique focus on wellness

(52:47) How retreats are helping business owners recharge and refocus