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Ep 80 Katherine Trebeck: Beyond Business As Usual - Building the Wellbeing Economy
For Love & Money
58 minutes 54 seconds
6 months ago
Ep 80 Katherine Trebeck: Beyond Business As Usual - Building the Wellbeing Economy
Episode Summary
In this powerful and deeply thoughtful episode, political economist and changemaker Katherine Trebeck joins Carolyn to explore what it means to build an economy that works for people and planet. Katherine shares her journey from working with Oxfam and Rio Tinto to co-founding the Wellbeing Economy Alliance (WEAll), and how her work is reshaping the way we define economic success.Together, they unpack the shortcomings of our current growth-at-all-costs model and what’s possible when we embrace a wellbeing economy — one designed with purpose, prevention, equity, and people-powered participation at its core. Katherine also reflects on the rise of Trumpism, the role of business in systemic change, and where she finds hope in uncertain times.
What You'll Learn in This Episode
Why GDP is an outdated and inadequate measure of progress
What a wellbeing economy is — and what it looks and feels like in practice
The 'four Ps' of a wellbeing economy: Purpose, Prevention, Pre-distribution, and People-powered
How businesses can be powerful actors in system change
Why the current economic system is driving disconnection and despair
The impact of far-right populism and why it signals an urgent need for economic transformation
The power of storytelling and imagination in creating systemic change
Key Themes Discussed
Economic system change and the rise of the wellbeing economy movement
False binaries: economy vs society, business vs love
Reimagining success: from growth to wellbeing
Practical pathways for transforming economic structures
The danger of failing systems and the opportunity they create for bold leadership
Community, belonging, and the importance of connection in resilience
The role of business leaders in shaping a more just and sustainable future
Guest Bio
Katherine Trebeck is a political economist, writer and advocate for economic system change. She co-founded the Wellbeing Economy Alliance (WEAll) and WEAll Scotland, and played a key role in initiating the Wellbeing Economy Governments (WEGo) partnership. Katherine is Writer-at-Large and Co-Director of the Compassion in Financial Services Hub at the University of Edinburgh, and Strategic Advisor for the Centre for Policy Development. She also serves in advisory and governance roles for numerous progressive economic institutions around the world.
Links & Resources
Katherine’s website
Follow Katherine on LinkedIn
Follow Katerine on BlueSky
Wellbeing Economy Alliance (WEAll)
Katherine’s TEDx Talk: “Why the Future Economy has to be a Wellbeing Economy”
Carolyn Butler-Madden on LinkedIn:
As mentioned in the episode:
Link to video of “Restaurant of Mistaken Orders”
The “Deaths of Despair and the Future of Capitalism” book by Anne Case and Angus Deaton
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