Episode Summary: Welcome to the For Love and Money podcast, where Carolyn Butler-Madden explores the intersection of business and social purpose. In this episode, Carolyn sits down with Hunter Leonard—business owner, author, speaker, and advocate for ending ageism. As the CEO of Blue Frog Marketing, Hunter has helped over 500 businesses drive strategic growth. He also pioneered solutions for mature professionals transitioning into business ownership. Through his extensive research, bestselling books, and thought leadership, Hunter challenges outdated business norms and offers evidence-based strategies for purpose-driven success. Carolyn and Hunter explore what it truly means to create change through business, from leveraging experience and wisdom to redefining leadership and workplace inclusivity. What You’ll Learn in This Episode: Why experience is an untapped asset in business and how mature professionals can drive innovation. How purpose can be integrated into business strategy for long-term impact. The importance of evidence-based solutions in leadership and decision-making. The role of storytelling in shaping business success and challenging societal norms. How businesses can give back to communities while driving profitability.  Key Themes Discussed: Challenging Ageism in Business: Hunter shares how his work empowers mature professionals to thrive in business ownership and leadership. The Power of Experience: Why knowledge and wisdom should be valued assets in driving business growth and innovation. Purpose Beyond Profit: How Hunter integrates purpose into his business strategies while achieving measurable results. Evidence-Based Business Strategy: The importance of research and data in making informed business decisions. Storytelling & Legacy: Hunter’s journey as an author and ghostwriter, helping business leaders shape their narratives and impact. Featured Guest: Hunter Leonard – CEO of Blue Frog Marketing, author of 10 books, business strategist, and advocate for ending ageism in the workplace. Hunter Leonard is a business owner, author and speaker who has developed a significant reputation for outstanding marketing and strategic growth as the CEO of Blue Frog Marketing. Hunter has also been active as an advocate for ending ageism and is achieving this through positive and practical solutions helping mature individuals with business ownership training and work transition programs. His aim is to change the world one mature age individual at a time. Hunter has authored ten books including the Amazon best sellers - The Experience Equation and Generation Experience. Both these books were named as finalists in the Australian Career Book Awards. Red Giraffe was a hot new release on AMAZON in several categories. His organisations have won six major awards for marketing excellence as well as being listed in both the Smart 100 and Cool 100 Awards in 2018. Hunter believes in evidence-based solutions and has surveyed more than 12,000 business owners to develop the services offered by his organisations. He has delivered over 800 seminars and presentations and contributed to over $2 billion in sales growth for his 500+ clients since 2001. Blue Frog Marketing is also active in giving back to the community via pro-bono work for various groups including Landcare, and through donations when new clients are onboarded. He is highly regarded for his warmth, generosity, innovative thinking and his ability to get measurable results for his clients. Hunter is working on book #11 - The 8 Rooms of Business, introducing a new way to become a better business owner. As a ghostwriter, Hunter shares the stories and advice of business and community leaders and a recent project is also a best seller in 8 categories in the USA market. When not running his business, Hunter is a keen bushwalker, musician, photographer and cook. Resources & Links: Blue Frog Marketing – Company Website Hunter Leonard’s Books – on Amazon  Connect