Welcome to the For Love and Money podcast where business and social purpose meet. In this episode, host Carolyn Butler-Madden dives into the inspiring journey of Louisa Mackay, founder and chief lemon peeler of Byroncello, a locally crafted Limoncello from Byron Bay. Through Byroncello, Louisa has combined her passion for entrepreneurship and her love of learning new things to cultivate a brand that celebrates the rich flavours of locally sourced ingredients through handcrafted liqueurs. With a background in marketing and an appreciation for sustainable practices, Louisa has positioned Byroncello as a growing name in the local Byron Bay craft beverage industry. Her approach highlights the beauty of the region and the common traits it shares with Italy–the home of Limoncello–while supporting local farmers and producers. Carolyn explores Louisa's multifaceted career, her experiences in the marketing world, and the passion that led her to start Byroncello during the pandemic. Join us as Louisa shares her personal and organic approach to building the Byroncello brand, despite having no previous experience in the alcohol industry. Discover the uplifting mantra of Byroncello, "When lemons give you life," and gain insight into the unexpected support Louisa received from her community. This episode is a celebration of finding joy in what you do and letting love drive your entrepreneurial spirit. Tune in and be inspired by Louisa's story of growth, authenticity, and the joyful art of creating something you love. Connect with Louisa Louisa's Linkedin Profile Byroncello website Byroncello on Instagram