"Gently shoving elephants" (in case you're scratching your head), is a metaphor for the work Phil and I are doing in supporting purpose-driven business transformation. But before we get into that, I'm excited to introduce you to my collaborator-in-purpose, Phil Preston. Phil helps leaders and teams navigate change with purpose so they can respond to the powerful forces impacting their organisations. After leading high-performance teams in corporate roles, he went out on his own and spent time in Boston with Harvard leaders in the business purpose field. Since then he’s worked with more than a hundred clients across all sectors as a speaker, strategist and facilitator. Phil’s the author of Connecting Profit with Purpose and was recently featured in The CEO Magazine, CPA’s InTheBlack and the AFR report on purpose in business. In this episode, Phil shares his journey from corporate roles to becoming a strategist and speaker, working with over 100 clients across sectors to connect profit with purpose. He emphasises the importance of genuine care in business, reflecting on his own transition from a corporate career to pursuing purposeful work. Phil discusses the concept of Shared Value, illustrating how businesses can address societal challenges while benefiting commercially. He shares insights from his experience, including his time with Harvard leaders in the business purpose field, and highlights how organisations can leverage purpose to navigate today's fast-paced, change-driven environment. We touch on the UN Global Goals and the research the UN Global Compact has done on the market opportunity represented by these goals - valued at, at least US$12 trillion. Later in the episode, we share our collaboration, aiming to support purpose-driven leaders in transforming their organisations. We discuss the challenges these leaders face and share our vision to create a community where like-minded individuals can share experiences and strategies to accelerate their purpose journey. The episode concludes with Phil's vision for the future, focusing on expanding our impact and fostering the next generation of purpose-driven leaders.   Connect with Phil Phil Preston on Linkedin Phil's website  Learn about Phil and Carolyn's solutions for purpose-led leaders