In the run up to The Emergency Services Show and The Emergency Tech Show, we bring you a four part mini-series focusing on what you will find when you visit the NEC on 17 and 18 September. Released on the eve of the show, the final episode of this mini-series comes to you from the West Midlands, the home of the NEC. Catherine Levin talks to first time exhibitors Worcestershire Medal Service and Eurox about their plans for the show. She then has a long conversation with Simon Tuhill, the new Chief Fire Officer for West Midlands Fire Service. They talk about what it's like for him joining the service and the issues they face when budgets are tight. This episode is sponsored by MSA Safety The views expressed in this episode are those of the individual speakers. MSA Safety is not responsible for the content of this episode and does not warrant its accuracy or completeness. CPD accreditation from CPDme This episode is worth 0.5 CPD points. To collect your certificate email team@emergencyservicestimes.com. Download the free CPDme app to document your learning, reflect on how it aligns with your goals, and defend your decision-making when evidencing your CPD. The app provides a structured approach to capturing your reflections, making it easier to showcase your growth and meet professional standards. A copy of this certificate will also be added to the app when you request a free account. Keep up to date by visiting www.emergencyservicestimes.com