In this episode of For Badass Entrepreneurs ONLY! Coach Dan Gordon interviews John Golden, Amazon Best Selling Author of Winning the Battle for Sales and Social Upheaval. John, a globally acknowledged sales and marketing leader, shares insights on the importance of understanding how buyers buy and how entrepreneurs can leverage CRM systems to enhance their sales processes. They dive into the functionalities of Pipeliner CRM, discussing how automation and visualization can streamline sales activities. John also touches on the emotional aspects of decision-making in sales and how a CRM can help build authentic customer relationships. Tune in to learn from a sales expert and elevate your sales game!

Five Badass Q&As
Q1: Why are pipelines so crucial for sales success?
A1: Regardless of your business size, understanding how your buyer buys should be reflected in how you sell. A sales process helps align these two and makes onboarding new salespeople easier.
Q2: How can a CRM help balance different types of customers?
A2: By tracking interactions and preferences, a CRM can identify whether a customer prefers a lot of information or quick decisions, allowing you to tailor your approach accordingly.
Q3: What is the biggest hurdle to getting people to use a CRM?
A3: The complexity at the start can be daunting, but investing time in building a pipeline returns huge dividends, making the sales process more manageable and efficient.
Q4: How does Pipeliner CRM enhance authenticity in sales?
A4: Pipeliner CRM helps by providing a structured way to follow up and stay organized, enabling salespeople to maintain genuine connections with their clients without missing essential interactions.
Q5: What is an easy way for someone to start using a CRM?
A5: Import contacts and set up a simple three-stage sales process. Focus on the basics, get comfortable with daily interactions in the CRM, and gradually evolve your process.

Five Badass Quotes
1. You must understand how your buyer buys and reflect that in your sales process.
2. CRM systems help balance the varying needs of your customers by tracking their preferences.
3. Complexity at the start can be daunting, but the dividends of a promising pipeline are immense.
4. Authenticity in sales is about maintaining genuine connections through structured follow-ups.
5. Start small with your CRM, focus on the basics, and evolve your process over time.

Five Badass Takeaways
1. Understand your buyer’s decision-making process to align your sales strategies.
2. CRM systems like Pipeliner can help manage different customer preferences effectively.
3. Investing time in building a sales pipeline simplifies the process and enhances efficiency.
4. Structured CRM processes support authentic relationships in sales.
5. Start small with CRM, import contacts, and set up a basic sales process to get comfortable.

Contact Info
 Sales Pop: http://www.salespop.net
 Pipeliner CRM: http://www.pipelinersales.com
 Text GOLDEN to 213-409-8366 for a free trial of Pipeliner CRM

Chapters
 0:00 Introduction
 4:11 Guest Introduction: John Golden
 6:05 Importance of Sales Pipelines
 7:02 Understanding How Buyers Buy
 10:00 Using CRM to Balance Customer Preferences
 14:59 What is a Sales Pipeline?
 19:42 CRM Automation and Benefits
 26:43 Starting with CRM
 31:21 Visual Nature of Pipeliner CRM
 42:44 Sales Pop and Educational Content
 45:53 Connecting with Pipeliner CRM
 48:12 Conclusion

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