Join Coach Dan Gordon as he interviews Damon Pistulka, Managing Director of Exit Your Way. He’s the guy CEOs call when they’re tired of burnout, flat sales, or not knowing how to sell the business they’ve built. Damon brings 30+ years of hands-on business-building wisdom and shares the truth about what it really takes to scale up, step back, and sell high.

From why most businesses aren’t actually sellable, to how content marketing now outperforms paid ads, to the secret weapon for success: B players with values, this episode is packed with field-tested, no-fluff advice every founder should hear.

If you're building to sell, lead, or scale, this is your roadmap.

🧠 Five Badass Q&As

Q1: What’s the biggest myth about selling a business?
A1: That making money = sellable. Without a team, systems, and structure, your business dies when you leave.
Q2: What defines a high-performance team?
A2: Shared values, clear expectations, and personal accountability. Not job titles or résumés.
Q3: Why are so many founders their own bottleneck?
A3: Because they never build a team that can operate without them. Buyers see that instantly and walk.
Q4: How should leaders balance caring about people and demanding performance?
A4: Relationships matter, but the role comes first. You can care and coach while still making hard calls.
Q5: What makes content marketing essential today?
A5: Paid ads are expensive and cold. Content builds trust, drives real interest, and scales your brand 24/7.

 🔥 Five Badass Quotes1. “Your business can’t be worth more than your ability to walk away.”
2. “People don’t buy companies. They buy culture, consistency, and cashflow.”
3. “I’d take a loyal B player over a toxic A+ rockstar any day.”
4. “Don’t market to sell. Market to serve, and the sales will follow.”
5. “Growth isn’t optional if you want to exit. It’s the expectation.”

💡 Five Badass Takeaways1. Scalability comes from systems, not just sales.
2. Your exit is only as strong as your team.
3. Marketing has evolved. Content is now the front door.
4.Founders must shift from doer to builder of doers.
5. Value = Vision + Values + Velocity.

📲 Contact Info
LinkedIn: Damon Pistulka √
Email: damon@exityourway.us
Website: www.exityourway.com

⏱️ Chapters
0:00 Damon Pistulka's Introduction and Background
2:29 Common Mistakes in Business Sales
4:27 Building High-Performance Teams
7:33 The Importance of Shared Values in Teams
10:44 Balancing Relationships and Performance in Teams
16:12 Marketing and Messaging Strategies
22:24 Content Marketing for Business Growth
27:32 Scaling Up a Business
33:46 Final Thoughts and Contact Information

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