Send us a text You've got a great product, decent packaging, and maybe even a few stockists. But here's the problem: your product is moving off the shelf. You're spending all your energy chasing new listings while your existing stockists are losing confidence. This is the wake-up call you need. In this episode of Foodpreneur with Chelsea Ford, I'm breaking down why so many CPG brands focus on the wrong metric. I share real examples from brands that are crushing it. You'll hear about bra...
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Send us a text You've got a great product, decent packaging, and maybe even a few stockists. But here's the problem: your product is moving off the shelf. You're spending all your energy chasing new listings while your existing stockists are losing confidence. This is the wake-up call you need. In this episode of Foodpreneur with Chelsea Ford, I'm breaking down why so many CPG brands focus on the wrong metric. I share real examples from brands that are crushing it. You'll hear about bra...
#133 How EatKinda’s Cauliflower Ice Cream is Disrupting Freezers & Scaling Smarter
Foodpreneur with Chelsea Ford
51 minutes
7 months ago
#133 How EatKinda’s Cauliflower Ice Cream is Disrupting Freezers & Scaling Smarter
Send us a text Scaling a frozen food brand? It’s not for the faint-hearted. Cold chain logistics, merchandising nightmares, and razor-thin margins make it one of the most challenging categories in the game. But Mrinali Kumar, CEO and co-founder of EatKinda, is flipping the script - proving that bold innovation, sustainability, and smart operations can carve out a winning edge. In this episode, Mrinali reveals how EatKinda - the world’s first cauliflower-based ice cream - went from a small-tow...
Foodpreneur with Chelsea Ford
Send us a text You've got a great product, decent packaging, and maybe even a few stockists. But here's the problem: your product is moving off the shelf. You're spending all your energy chasing new listings while your existing stockists are losing confidence. This is the wake-up call you need. In this episode of Foodpreneur with Chelsea Ford, I'm breaking down why so many CPG brands focus on the wrong metric. I share real examples from brands that are crushing it. You'll hear about bra...
