Send us a text You've got a great product, decent packaging, and maybe even a few stockists. But here's the problem: your product is moving off the shelf. You're spending all your energy chasing new listings while your existing stockists are losing confidence. This is the wake-up call you need. In this episode of Foodpreneur with Chelsea Ford, I'm breaking down why so many CPG brands focus on the wrong metric. I share real examples from brands that are crushing it. You'll hear about bra...
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Send us a text You've got a great product, decent packaging, and maybe even a few stockists. But here's the problem: your product is moving off the shelf. You're spending all your energy chasing new listings while your existing stockists are losing confidence. This is the wake-up call you need. In this episode of Foodpreneur with Chelsea Ford, I'm breaking down why so many CPG brands focus on the wrong metric. I share real examples from brands that are crushing it. You'll hear about bra...
#125 Inside the Buyer’s Mind: An Interview with Roz White from White's IGA
Foodpreneur with Chelsea Ford
1 hour 13 minutes
11 months ago
#125 Inside the Buyer’s Mind: An Interview with Roz White from White's IGA
Send us a text When Roz White and her husband Michael started their first White’s IGA store 31 years ago, they weren’t just opening a business; they were planting roots. Fast forward to today, and they’ve grown into a Sunshine Coast icon with six stores, over 520 staff, and deep connections to their local community. Roz’s formula for success? A steadfast commitment to people, relationships, and purpose-led retail. From choosing not to implement self-checkouts—valuing connection over convenien...
Foodpreneur with Chelsea Ford
Send us a text You've got a great product, decent packaging, and maybe even a few stockists. But here's the problem: your product is moving off the shelf. You're spending all your energy chasing new listings while your existing stockists are losing confidence. This is the wake-up call you need. In this episode of Foodpreneur with Chelsea Ford, I'm breaking down why so many CPG brands focus on the wrong metric. I share real examples from brands that are crushing it. You'll hear about bra...
