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Breaking News on Food & Beverage Development - North America
Gen X steps into spending power: Why marketers cannot overlook the middle generation anymore
FoodNavigator-USA Podcast
14 minutes
1 month ago
Gen X steps into spending power: Why marketers cannot overlook the middle generation anymore
After decades of being overshadowed by Boomers and Millennials, Generation X is poised to become the dominant global consumer group and are projected to spend $15.2 trillion 2025 and $23 trillion worldwide in 2035, according to new research from NielsenIQ (NIQ)
FoodNavigator-USA Podcast
Breaking News on Food & Beverage Development - North America