On this week’s episode of Food Rebels, AJ is joined by Ed Ayton, who leads sustainability and ethics at Abel & Cole, the organic pioneers shaking up how we grow, sell and deliver food in the UK. Ed shares how a direct challenge at the UK River Summit led to one of the boldest moves in the company’s history: dropping open-net farmed salmon. He explains why they made the change, how they brought customers with them, and what real leadership in food sustainability looks like. They also talk about regenerative farming, the fight against greenwashing, and how transparency and nuance are key to driving change from the inside. And yes, there is also a story involving a 12-foot python in South London.