In this episode of Food Rebels, AJ Sharp interviews Huw Griffiths., the founder and CEO of Besmoke, a company specialising in innovative smoked ingredients. The conversation explores the origins of Besmoke, the primal connection humans have with smoke, and the scientific and artistic approaches to flavouring food with smoke. Hugh discusses the techniques used to infuse smoke into various ingredients, the importance of reclaiming natural smoke flavours, and the advancements made in making smoke safer for consumption. The episode also touches on the challenges and opportunities facing Besmoke as they work with global food manufacturers to replace artificial smoke flavorings with natural alternatives.