The COVID-19 pandemic is affecting businesses throughout the food and beverage industry, from upstarts to established giants. Issues with supply chains, retailers, manufacturing and more have forced brands to adjust on the fly to keep their businesses thriving during these unprecedented times. Go Big, an energy and wellness shot company launched in February, is experiencing the turbulence brought on by COVID-19 first-hand. From reprioritizing distribution channels to ensuring a stable supply chain, Go Big is going through the same period of uncertainty facing the industry at large. In this podcast, Go Big co-founder and co-CEO Ben Koren covers the company's reaction and response to the COVID-19 pandemic, steps the company took before the pandemic hit that are helping them now, and how these trying times have changed the company’s outlook moving forward. With Food & Beverage Insider assistant editor Alex Smolokoff, this podcast addresses: • How, as a new startup, Go Big was in a unique position to change course as the current times demand; • Steps the company had already taken to ensure supply chain stability and why those steps are helpful now; • and what Go Big is doing to show their appreciation for those on the frontlines of the crisis.