The natural products industry is less diverse than the general population in terms of the consumers we serve and the individuals that lead our companies. Yet, this market is full of people who want to improve the justice, equity, diversity and inclusion (J.E.D.I.) makeup of our cultures, customers and consumers. The first step in education, especially for those who are just becoming aware of the privilege they hold in society and the ways they operate within an unjust system. This podcast with Laura Dickinson and Sheryl O’Loughlin, cofounders of the J.E.D.I. Collaborative discusses the resources available and actions brands can take to further J.E.D.I. in the natural products industry.