Social Audio is no doubt the trendy thing in 2021 but it wasn't till June of 2021 that the wars between platforms have really hit the mainstream.  

Clubhouse was the first to market and there were some side apps popping up but just this week Facebook Live Audio and Spotify Greenroom took over the headlines. 

But it's easy to compare features and talk about startup app vs big brand app or startup focused on community vs big brand focused on audio... 

In this episode, I get away from debating which is better Clubhouse or Twitter Spaces or Spotify Greenroom and move towards what we need to think about when it comes to strategy in a medium that is new... 

• What is the strategy needed to be an early adopter that doesn’t get caught up in the noise.
• When is it important to test and tweak vs go all-in with a strategy.
• Creator coins disrupting how we look at monetizing these platforms like with ADHDcoin.com 
• What are the key steps for a strategy to make success possible

1. Define and visualize success
2. Map out goals with data that is measurable 
3. Look at audience and platform differences within targets and focus.

The last 45 minutes I pulled up 6 friends to ask questions and share their thoughts doing a little bit of live coaching and strategy work. 

• Dr. Aditi 
• Dana Bowling
• Nidhi Tewari 
• Gary Henderson
• Evan Kirstel
• James Nickerson 

We also talked about Discord and the creator economy and the impact this all has with creator coins and how I’m looking at brand partnerships… 

——— MISFIT MAFIA ———— 

Text: PODCAST

To +1 (703) 686-8551 to join the Discord server which launches around MISFIT MAFIA and creator economy:

• Creators
• Speaking & Storytelling 
• Multi-Hyphenated Marketing & Social Media