
As co-founder and CEO of GuestReady, Alex hit a wall during COVID: a crumbling travel industry, a vanished funding round, and 140 salaries he couldn’t pay. What saved him wasn’t a new strategy - but an ancient one: Stoicism.
In this episode, we get into:
• How “focus on what you can control” became a survival strategy• Why transparency builds trust in the worst of times• What it takes to lead when your startup becomes a rollercoaster• How detaching self-worth from business outcomes protects founders
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