Noa Perry Reifer is the Chief People Officer at Neko Health, where she’s helped scale the team from 100 to over 500 in just five months. Before that, she spent nearly a decade helping build the culture and people systems at On, one of Europe’s most iconic consumer brands.

In this episode we talk about:

•⁠ ⁠Why culture is the most misunderstood scaling tool

•⁠ ⁠How to build orgs that are bold, fast—and still deeply human

•⁠ ⁠Why AI-native hiring needs both automation and judgment

•⁠ ⁠What founders get wrong about org design in hypergrowth

A conversation about leadership in the AI era, building cultural glue across wildly different teams, and how to design companies that don't just move fast—but move with meaning.

For more insights from Noa - including examples that didn’t make it into the episode - check out our newsletter at followthegradient.io