In this episode, we explore how building genuine emotional connections drives brand growth and longevity in today's turbulent market. Data shows emotion-driven brands see 3x greater lift, double the profitability, and grow value 2.5x faster than competitors focused solely on product features. Listen to hear more about what's shaping fast-growing brands: Since 2000, over half of Fortune 500 companies have disappeared, proving size and history aren't guaranteesEmotionally connected customers ha...
All content for Follow the Feeling: Brand Builder is the property of Brand Builder Lab and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this episode, we explore how building genuine emotional connections drives brand growth and longevity in today's turbulent market. Data shows emotion-driven brands see 3x greater lift, double the profitability, and grow value 2.5x faster than competitors focused solely on product features. Listen to hear more about what's shaping fast-growing brands: Since 2000, over half of Fortune 500 companies have disappeared, proving size and history aren't guaranteesEmotionally connected customers ha...
Follow the Feeling: Brand Building | Chapter 1 | 3 Things to Know, 3 Things to Do, 3 Things to Share
Follow the Feeling: Brand Builder
9 minutes
7 months ago
Follow the Feeling: Brand Building | Chapter 1 | 3 Things to Know, 3 Things to Do, 3 Things to Share
Looking for a fresh perspective on brand building in today's chaotic digital landscape? We've distilled Chapter 1 from Kai D. Wright's game-changing book "Follow the Feeling: Brand Building in a Noisy World" into a practical preview for inspiration and motivation. In this chapter, learn the power of pattern recognition, get the foundations of what makes a strong brand, and hear about the work of Emilie Wapnik. Using our 3x3 format, we deliver three (3) things to know, three (3) things t...
Follow the Feeling: Brand Builder
In this episode, we explore how building genuine emotional connections drives brand growth and longevity in today's turbulent market. Data shows emotion-driven brands see 3x greater lift, double the profitability, and grow value 2.5x faster than competitors focused solely on product features. Listen to hear more about what's shaping fast-growing brands: Since 2000, over half of Fortune 500 companies have disappeared, proving size and history aren't guaranteesEmotionally connected customers ha...
