In this episode, we explore how building genuine emotional connections drives brand growth and longevity in today's turbulent market. Data shows emotion-driven brands see 3x greater lift, double the profitability, and grow value 2.5x faster than competitors focused solely on product features. Listen to hear more about what's shaping fast-growing brands: Since 2000, over half of Fortune 500 companies have disappeared, proving size and history aren't guaranteesEmotionally connected customers ha...
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In this episode, we explore how building genuine emotional connections drives brand growth and longevity in today's turbulent market. Data shows emotion-driven brands see 3x greater lift, double the profitability, and grow value 2.5x faster than competitors focused solely on product features. Listen to hear more about what's shaping fast-growing brands: Since 2000, over half of Fortune 500 companies have disappeared, proving size and history aren't guaranteesEmotionally connected customers ha...
Follow the Feeling: Brand Building | Podcast and Book Preview
Follow the Feeling: Brand Builder
10 minutes
7 months ago
Follow the Feeling: Brand Building | Podcast and Book Preview
In this episode, get an overview of "Follow the Feeling: Brand Building in a Noisy World." You'll hear about the key takeaways of the book along with the LAVEC framework. Discover how cult brands from Disney to Peloton thrive in a cluttered world by unlocking their winning strategies around community, feelings, lexicon, audio, visuals, experience, and culture. Whether you’re building a startup or refreshing your brand, this is your blueprint for turning an audience into a tribe. Subscri...
Follow the Feeling: Brand Builder
In this episode, we explore how building genuine emotional connections drives brand growth and longevity in today's turbulent market. Data shows emotion-driven brands see 3x greater lift, double the profitability, and grow value 2.5x faster than competitors focused solely on product features. Listen to hear more about what's shaping fast-growing brands: Since 2000, over half of Fortune 500 companies have disappeared, proving size and history aren't guaranteesEmotionally connected customers ha...
