Send us a text Buyers choose the path of least resistance, and that truth can either fuel your growth or quietly stall it. We sit down with Vistage Chair and “No Hassle” advocate Jim Bramlett to break down a four-part framework that makes customers stop hesitating: convenience, price transparency, user experience, and trust. From Amazon and Netflix to Uber and Nebraska Furniture Mart, Jim shows how category leaders remove friction so thoroughly that buyers feel they have no excuse not to say ...
All content for Follow The Brand Podcast with Host Grant McGaugh is the property of Grant McGaugh CEO 5 STAR BDM and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Send us a text Buyers choose the path of least resistance, and that truth can either fuel your growth or quietly stall it. We sit down with Vistage Chair and “No Hassle” advocate Jim Bramlett to break down a four-part framework that makes customers stop hesitating: convenience, price transparency, user experience, and trust. From Amazon and Netflix to Uber and Nebraska Furniture Mart, Jim shows how category leaders remove friction so thoroughly that buyers feel they have no excuse not to say ...
Why 70% of AI Transformations Fail—and the B.R.A.V.E. Playbook That Beats the Odds
Follow The Brand Podcast with Host Grant McGaugh
35 minutes
2 months ago
Why 70% of AI Transformations Fail—and the B.R.A.V.E. Playbook That Beats the Odds
Send us a text The moment Aaron Plush was pulled from his second-grade classroom to test early Macintosh computers, his path in technology was set. This formative experience sparked a journey that would lead him through global program management roles and transformational leadership positions at major corporations like Citrix. Aaron brings a refreshingly authentic approach to the complex world of project management and organizational transformation. His methodology begins with something surp...
Follow The Brand Podcast with Host Grant McGaugh
Send us a text Buyers choose the path of least resistance, and that truth can either fuel your growth or quietly stall it. We sit down with Vistage Chair and “No Hassle” advocate Jim Bramlett to break down a four-part framework that makes customers stop hesitating: convenience, price transparency, user experience, and trust. From Amazon and Netflix to Uber and Nebraska Furniture Mart, Jim shows how category leaders remove friction so thoroughly that buyers feel they have no excuse not to say ...
