As AI reshapes the way we search, market, and convert — are you still optimizing for yesterday’s algorithms?
In this episode of FolloTalks, we dive deep into the evolving world of search with a sharp focus on GEO vs SEO. Traditional Search Engine Optimization (SEO) has long been the go-to strategy for visibility. But in 2025, a new player is entering the arena: Generative Engine Optimization (GEO) — a practice focused on being found in AI-powered platforms like ChatGPT, Perplexity, and other generative engines.
🔍 What you'll learn:
What GEO actually means, and how it’s different from SEO
How ecommerce and B2B brands can prepare for AI-first search
Why the next era of discoverability isn’t about ranking — it’s about being generated
What kind of content stands out in AI-driven results
Practical steps to future-proof your search strategy
Your host Anouk Sintniklaas, Head of Marketing at Follo, is joined once again by SEO experts Koen Leemans, Stijn Bergmans, and Kayn Wolfswinkel — bringing real-world data, market insights, and bold opinions to the table.
💣 "If you're still only optimizing for Google, you're already behind."
Whether you're a marketer, SEO specialist, or ecommerce entrepreneur — this episode offers practical insights and strategic foresight.
🎧 Listen now and stay ahead of the search curve.
👉 Learn more about Follo at www.folloagency.com