When she wasn't teaching high school Spanish and French, she spent nights and weekends photographing weddings, blogging, and slowly building a brand from scratch.
Eventually, Alexandra Peterson left the classroom behind and turned her side hustle into a full-time photography business with an associate team, a studio space, and a website that ranks all over Google.
In this episode, we dive into:
How she shot 15 weddings while still teaching full time
The $200 SEO course that completely changed her business
Why she erased all mention of her “husband and wife team” branding
The feedback process she uses to train her associates (without burning bridges)
If you're trying to go full time, grow a team, or just want a behind-the-scenes look at how real businesses scale - this one's for you.
Check out her work here: https://www.idaliaphotography.com/
Follow on IG here: https://www.instagram.com/idaliaphotography