This week, we’re diving deep into all things weddings, florals, and conference life! We kick off with a full WPPI recap — sharing our experience staying at the newly renovated Rio, the highs and lows of conference events, and why the value you get is what you make of it.

Then, we sit down with Jess from Crossed Keys Estate, a family-owned wedding venue that has grown from a rustic tent site to a high-end luxury destination. Jess shares her journey running the in-house floral design division, Crossed Keys Designs, managing 100+ weddings a year, balancing business with motherhood, and hosting VIP events — including a wedding attended by Beyoncé and Jay-Z!

We get real about the behind-the-scenes labor of wedding florals, industry trends for 2025–2026, shifting client expectations, and how adapting your brand over time is key to long-term success. Whether you're a vendor, creative, or business owner in the wedding world, this episode is packed with insights you won't want to miss.

You can check out her work here:

Website: https://crossedkeysdesigns.com/

Instagram: https://www.instagram.com/crossedkeysdesigns/