Typography is more than picking a pretty font. It shapes how a product feels, how people use it, and how your brand comes across. Still, too many teams play it safe, sticking to the same tired system fonts and missing the chance to stand out.

In this episode, we talk about why typography deserves more attention in product design. We share how we choose typefaces, where we find inspiration (hint: not just on other apps), and some of our go-to foundries. We’ve got strong opinions, practical tips, and a few fonts we think are seriously underrated.

We also get into how to test type properly, why font pairing is more than just serif and sans, and how good typography can quietly make your product better.

If you care about building products that feel human, you’ll want to tune in.

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