We explore how digital products can connect on an emotional level, beyond just getting the job done. From playful micro-interactions to sensory layers like sound and haptics, we explore how thoughtful design can build trust, boost engagement, and make products genuinely enjoyable to use.

We look at real-world examples like Duolingo, Revolut, Phantom, and Asana, and compare how different companies approach emotional and sensory design. Along the way, we revisit Don Norman’s teapot design and French tramways to ground the conversation.

One size doesn’t fit all. What delights in Duolingo could frustrate in Slack. We discuss why emotional design has to be strategic, how it shapes user experiences, and when to dial it up or leave it out.

This is for designers and product teams who want to create digital experiences people actually remember.

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