What happens when startups prioritise polish over clarity, or clarity over charm?

This episode is all about the tension between good looks and getting the job done. We explore how modern SaaS websites, especially in competitive VC-backed markets, use visuals to stand out, and where they sometimes miss the mark. From clean, content-led designs to fully animated showcases, we walk through real examples that highlight what works, what distracts, and what helps convert.

We dig into the role of storytelling, content structure and user journeys. We question how much visuals really matter, depending on your audience and product, and when too much polish becomes a liability. We also touch on common traps like dropping full UI screenshots, and share thoughts on interactive demos, SEO and how design decisions impact long-term maintenance.

If you’re building or refreshing a product website, this episode offers a clear, honest look at how to find the right balance between form and function.

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