This is Focus, Purpose & Leadership by Robert Bean.
I decided to create this podcast because in my 40 year career in the advertising, communications and brand strategy worlds, I've come to learn about the fundamental importance of clarity and purpose. Or in my terms, the value of having a 'single organising principle, a principle that a business would live or die by that is single minded and focused and helpful in consistent decision making.
In this series I'll be chatting to leaders who have put this into practice whilst developing their own successful businesses.
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This is Focus, Purpose & Leadership by Robert Bean.
I decided to create this podcast because in my 40 year career in the advertising, communications and brand strategy worlds, I've come to learn about the fundamental importance of clarity and purpose. Or in my terms, the value of having a 'single organising principle, a principle that a business would live or die by that is single minded and focused and helpful in consistent decision making.
In this series I'll be chatting to leaders who have put this into practice whilst developing their own successful businesses.
William Kendall - New Covent Garden Soup Company, Green & Black's & Cawston Press
Focus, Purpose & Leadership
45 minutes 38 seconds
6 years ago
William Kendall - New Covent Garden Soup Company, Green & Black's & Cawston Press
“Being real people who sounded more like a customer than a producer was quite important... and it helps when it was genuine. We were just that… people who loved food.”
In this episode I talk to William Kendall: serial entrepreneur, investor and farmer. As Managing Director, William developed and ultimately sold New Covent Garden Soup Company and went on to discover, develop and sell Green & Black's chocolates. He’s now working on his farm and on his latest venture, the range of premium soft drinks Cawston Press. As you’ll hear, he’s a man of many parts and he’s previously told me he’s still not sure what he wants to do when he grows up.
Focus, Purpose & Leadership
This is Focus, Purpose & Leadership by Robert Bean.
I decided to create this podcast because in my 40 year career in the advertising, communications and brand strategy worlds, I've come to learn about the fundamental importance of clarity and purpose. Or in my terms, the value of having a 'single organising principle, a principle that a business would live or die by that is single minded and focused and helpful in consistent decision making.
In this series I'll be chatting to leaders who have put this into practice whilst developing their own successful businesses.
