This is Focus, Purpose & Leadership by Robert Bean.
I decided to create this podcast because in my 40 year career in the advertising, communications and brand strategy worlds, I've come to learn about the fundamental importance of clarity and purpose. Or in my terms, the value of having a 'single organising principle, a principle that a business would live or die by that is single minded and focused and helpful in consistent decision making.
In this series I'll be chatting to leaders who have put this into practice whilst developing their own successful businesses.
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This is Focus, Purpose & Leadership by Robert Bean.
I decided to create this podcast because in my 40 year career in the advertising, communications and brand strategy worlds, I've come to learn about the fundamental importance of clarity and purpose. Or in my terms, the value of having a 'single organising principle, a principle that a business would live or die by that is single minded and focused and helpful in consistent decision making.
In this series I'll be chatting to leaders who have put this into practice whilst developing their own successful businesses.
"Being able to keep employees motivated, provide skills progression, career progression and to be able to retain the skill set in order to continue to innovate… it’s fundamental. "
In this episode I talk to Phil Wild. Phil is the CEO of James Cropper PLC one of the world’s leading suppliers of coloured paper, makers of the Poppy and owners of CupCycling™, the world's first recycling process dedicated to upcycling take-away cups. Trust me, the business he runs is one of the most impressive businesses you’ve never heard of.
Focus, Purpose & Leadership
This is Focus, Purpose & Leadership by Robert Bean.
I decided to create this podcast because in my 40 year career in the advertising, communications and brand strategy worlds, I've come to learn about the fundamental importance of clarity and purpose. Or in my terms, the value of having a 'single organising principle, a principle that a business would live or die by that is single minded and focused and helpful in consistent decision making.
In this series I'll be chatting to leaders who have put this into practice whilst developing their own successful businesses.
