The Debrief: Brand Architecture + Zapier Acquisition with NoCodeOps

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Focus On Brand

Focus Lab

104 episodes

5 days ago

A podcast from the team at Focus Lab, a global B2B brand agency building brands that lead and inspire. focuslab.agency

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All content for Focus On Brand is the property of Focus Lab and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

A podcast from the team at Focus Lab, a global B2B brand agency building brands that lead and inspire. focuslab.agency

Design

Arts

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The Debrief: Brand Architecture + Zapier Acquisition with NoCodeOps

Focus On Brand

38 minutes 36 seconds

1 year ago

The Debrief: Brand Architecture + Zapier Acquisition with NoCodeOps

In this episode of The Debrief, we are sitting down with our pal Philip Lakin, former CEO and co-founder of NoCodeOps. What do we mean by former, you ask? Well, a few weeks back our friends at NoCodeOps were acquired by "their favorite player in the space" — Zapier.

Focus Lab CEO, Bill Kenney, sits down with Phil to relive their rebrand experience with us from two years ago and discuss how the brand has helped get them to where they are today. They touch on topics such as:

👉 The strategy behind making tough brand architecture decisions

👉 The success behind a community-based approach as a SaaS company

👉 How the brand investment helped with the Zapier acquisition

And so much more!

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NoCodeOps / Zapier Acquisition Press Release: https://www.nocodeops.com/zapier

NoCodeOps Case Study: https://focuslab.agency/work/nocodeops