In Conversation: Naming Lucid (and Beyond) with Lexicon Branding

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Focus On Brand

Focus Lab

104 episodes

6 days ago

A podcast from the team at Focus Lab, a global B2B brand agency building brands that lead and inspire. focuslab.agency

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A podcast from the team at Focus Lab, a global B2B brand agency building brands that lead and inspire. focuslab.agency

Design

Arts

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In Conversation: Naming Lucid (and Beyond) with Lexicon Branding

Focus On Brand

28 minutes 52 seconds

1 year ago

In Conversation: Naming Lucid (and Beyond) with Lexicon Branding

We're back at it again with David Placek, founder of Lexicon Branding. This time we dive into the idea of sustainability in when it comes to brand naming, specifically focusing on Lexicon's role in naming Lucid, a luxury EV car, as well as Mainspring, Subaru Outback, and beyond!

You don't want to miss this episode as we get into the weeds of creating value through brand names, the approach behind brand naming, and David's excellent advice for founders in the process of choosing their company's name (we promise it's not "call Lexicon").

Learn more about Lexicon Branding: https://www.lexiconbranding.com/