In Conversation: Humanizing Technology via B2B Mascots with Monte Atherton, creator of Clippy

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Focus On Brand

Focus Lab

104 episodes

6 days ago

A podcast from the team at Focus Lab, a global B2B brand agency building brands that lead and inspire. focuslab.agency

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A podcast from the team at Focus Lab, a global B2B brand agency building brands that lead and inspire. focuslab.agency

Design

Arts

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In Conversation: Humanizing Technology via B2B Mascots with Monte Atherton, creator of Clippy

Focus On Brand

34 minutes 41 seconds

9 months ago

In Conversation: Humanizing Technology via B2B Mascots with Monte Atherton, creator of Clippy

Calling all design and brand mascot nerds that were around in the 90s! We sat down with one of the original creators of Clippy (and the suite of Microsoft Office Assistants) and we got really deep in the lore of the tech mascot universe. Focus Lab CEO and Monte Atherton, founder of Astonishing Work design studio, hit on so many fantastic topics such as:

👉 How Clippy (and friends) came to be Office Assistants 👉 Using mascots to humanize technology in the 90s & today 👉 Clippy walked so AI could run 👉 Monte's advice for developing a B2B mascot 👉 And so much more! Be sure to like + subscribe for more content like this — and let us know which Microsoft Assistant you used in the comments.

----- Episode Resources: The Media Equation by Byron Reeves and Clifford Nass Monte Atherton’s Design Studio, Astonishing Work

Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. ----- FOLLOW US: ►Podcast: https://anchor.fm/focuslab ►Instagram: @focuslabllc ►LinkedIn: / focus-lab-llc ►Dribbble: https://dribbble.com/focuslab ►Web: https://focuslab.agency Looking for a brand agency? We would love to hear from you. Email us: hello@focuslab.agency