In this episode, Johnnie talks with filmmaker and lens creator Peppe Badalamenti, joining from Guatemala. Pepe has built something very personal: a small lens brand shaped by his own journey, his heritage, and his love for cinema. What makes his work special isn’t just the image, but the intention. Every lens he produces supports real people and real stories — from care homes in his community to children who deserve better chances in life. It’s filmmaking with compassion at its core. This conversation is gentle, thoughtful, and a reminder that our craft can be more than just gear — it can be a way to give back and stay connected to what matters. So, as always, hit that play button and enjoy your weekly dose of FocusCheck! Chapters and Articles in This Episode (00:00) – Intro   (03:37) - Peppe Badalamenti’s personal story   (08:51) - What is  LVX Badalamenti Cinema Optics and how did it started?   (10:26) - How does LVX creates is lenses?   (14:21) - About Peppe’s short film that was shot on Juarez Lenses   (17:29) - How can you get the LVX lenses?   (22:56) - Philosophy & Social Purpose Behind the Brand and what Lenses are coming next?   (27:36) - Looking Ahead: Future Lens Collections   (30:37) - Closing Thoughts & Farewell   We hope you enjoyed this episode! You have feedback, comments, or suggestions? Write us at podcast@cined.com