Copywriter Chris Cimorelli joins me to talk about his latest promotion. This newsletter promotion generated $4.5 million in subscription sales in the first 24-hours, making it the #1 single sales day for a promotion at Agora over the past 7-years. It went on to sell $8.8 million in subscriptions over it's 5-day launch window. FinPub Pro is produced by The Financial Marketing Summit, the #1 networking and marketing conference for financial newsletter publishers, trader educators, and digital f...
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Copywriter Chris Cimorelli joins me to talk about his latest promotion. This newsletter promotion generated $4.5 million in subscription sales in the first 24-hours, making it the #1 single sales day for a promotion at Agora over the past 7-years. It went on to sell $8.8 million in subscriptions over it's 5-day launch window. FinPub Pro is produced by The Financial Marketing Summit, the #1 networking and marketing conference for financial newsletter publishers, trader educators, and digital f...
No boring ideas: Why great Promotions are more than just great sales copy
FMS FinPub Pro
2 hours 9 minutes
1 year ago
No boring ideas: Why great Promotions are more than just great sales copy
Many of the most legendary direct response marketing promotions had a concept built into them that elevated the promotion itself. A concept that only indirectly had anything to do with the benefits of the product. These were more than simple sales letters or VSLs they were full blown PROMOS. We start this episode looking at some of those promotions and follow the conversation into more nuanced territory around what makes an editor more promotable, new promotional formats, the nature of rela...
FMS FinPub Pro
Copywriter Chris Cimorelli joins me to talk about his latest promotion. This newsletter promotion generated $4.5 million in subscription sales in the first 24-hours, making it the #1 single sales day for a promotion at Agora over the past 7-years. It went on to sell $8.8 million in subscriptions over it's 5-day launch window. FinPub Pro is produced by The Financial Marketing Summit, the #1 networking and marketing conference for financial newsletter publishers, trader educators, and digital f...
