Budgets, Brands and Bold Moves - with Ed Sellier, Tesco Media

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FMCG Podcast from RetailX

Ian Jindal

5 episodes

2 months ago

Recorded live at the RetailX FMCG Confex in London (https://retailx.events/fmcg-instore-ecommerce/), this five-episode podcast series from RetailX explores the world of FMCG through conversations with senior leaders from brands, retailers, and data specialists at Dunnhumby. Each episode tackles a different angle of the sector’s challenges and opportunities – from retail media and shopper behaviour to wellness trends, omnichannel strategies, innovation, and the role of AI. Across the series, a clear theme emerges: FMCG brands operate in a complex environment shaped by shifting consumer priorities, disruptive technology, and increasingly fragmented purchase journeys. Guests discuss how brands can stand out in crowded markets by deeply understanding their customers, using data insightfully, and delivering consistent, personalised experiences across channels. Key topics include: - Retail Media’s rise as a strategic bridge between brand and retailer, providing data-driven targeting and measurement while requiring collaboration across internal silos. - Evolving shopper habits, where sustainability is expected but value remains critical, and convenience channels (including quick commerce) are reshaping how and where products are sold. - Wellness & health trends, from gut health to sports nutrition, and the importance of taste, efficacy, and authentic communication in winning consumer trust. - Omnichannel experiences and ecosystems that integrate data from every touchpoint to anticipate needs, build loyalty, and create seamless brand interactions. - AI and emerging tech as both operational tools and consumer-facing experiences, with the potential to deliver personalised recommendations and new product opportunities – but also raising challenges in trust, measurement, and readiness. References: - RetailX Events (www.retailx.events) - the FMCG event (https://retailx.events/fmcg-instore-ecommerce/) and report (https://intelligence.retailx.net/report-hub/retailx-europe-fmcg-report-2025/) - thanks to Dunnhumby (https://www.dunnhumby.com/)

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Marketing

Business,

Management

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Budgets, Brands and Bold Moves - with Ed Sellier, Tesco Media

FMCG Podcast from RetailX

11 minutes

3 months ago

Budgets, Brands and Bold Moves - with Ed Sellier, Tesco Media

Retail media is booming, but is it the cure‑all some in FMCG hope for? Ed Sellier, Strategy Manager at Tesco Media, cuts through the hype to reveal how retail media really works - as an evidence‑driven, customer‑centric layer on top of brand‑building fundamentals. From “messy collaboration” with FMCG giants to the rise of quick commerce and the shift in shopper missions, Ed explains how Tesco approaches data, channels, and internal buy‑in for long‑term brand health. Expect frank talk about what it takes to persuade stakeholders, prove ROI, and balance the 4Ps beyond a fixation on promotion.

Quotes:
• “There’s never a panacea or a silver bullet… retail media is here to point the marketing in the right direction.”
• “Persuasion comes through evidence, through case studies, but actually people want to try it themselves first.”
• “Messy collaboration is real — you have to learn to disagree and still move forward.”

Paul Skeldon was in conversation with Ed Sellier.

FMCG Podcast from RetailX