Mamaku skincare products are steeped in traditional Māori practices and values that govern everything from the way these special products are made, to how the business is run by the sisters who founded Mamaku ten years ago. They’re helping to take the beauty industry back to the future, where natural, plant-based products are seen as premium. In this episode of Flying the Fern, host David Downs talks to co-founder and director Tessa Davis about:   Getting into business with no beauty industry experience, and how they figured it out Producing Mamaku products according to tikanga, ensuring it’s sustainable The values that govern the way they operate, why they’re important, and how they benefit the business What the proposition of being Māori means in overseas markets, and why it’s attractive    To find out more, head to: https://mamakuskin.com/  Or find them on social media Facebook: https://www.facebook.com/mamakuskin  Instagram: https://www.instagram.com/mamakuskin/    To find out more about the FernMark Licence Programme please visit https://www.fernmark.nzstory.govt.nz/