“Purpose without profit is a dream. Profit without purpose is meaningless.” - Haley Boehning Every time we have a call with Haley, we always think “wow, we should have recorded that.” Well, lucky you! We finally recorded a conversation. Haley was the perfect first interview for Flying the Coop. She is an expert at purpose. In this episode, we cover juicy questions like: What even is purpose, beyond the buzz-word definition of it? And how does that purpose help make every single decision easier and more efficient? How do you know if your purpose is muddled… even if it’s written down super clearly? And our personal favorite question: How do you make the business case for ‘purpose’ without sounding too ‘woo woo?’ We loved this conversation. In fact, after this convo we had a full hour session to rework Strange Birds’ purpose, which then turned into a 6-email series in our newsletter of how we unclucked our messaging.   Action items from this conversation: What is your purpose? What is one way you could better embed your purpose in your work days? If you have a team: have an open discussion about your purpose in your next stand up. What does it mean to them?   Here's where to find more from Haley: Storyforge website Haley Boehning on LinkedIn   Flying the Coop is brought to you by Strange Birds, a messaging co-op that gives a flying duck. From websites to onboarding flows, launches to long-term strategy: if you want your brand, offers, and experience to tell the same story, we can help. Find us at ⁠http://strangebirds.land