This week on The Fly Fidelity Podcast, we're joined by Steve “Lucky” Luciano, a pivotal figure in the evolution of streetwear culture in Los Angeles. In this intimate conversation, Lucky unpacks the organic rise and recent revival of SUPERMAX HARDWARE—a brand forged in the raw energy of California’s street and prison subcultures, later adopted by hip-hop artists, skaters, and style purists worldwide. We also trace the ascent and global influence of JOKER BRAND, a cornerstone of West Coast streetwear that recently celebrated its 30th anniversary— a testament to its authenticity, resilience, and unbreakable ties to West Coast culture. What emerges is a conversation not just about fashion, but about identity, legacy, and the enduring influence of Soul Assassins! Produced by: D. Lewis and L. Bailey for Fly Fidelity Media Art direction: Mango Shark About: Hosted by Luke Bailey, The Fly Fidelity Podcast is a weekly podcast featuring thoughtful, layered, nuanced and authentic conversations with fascinating guests from hip hop and beyond. Patreon: Support The Fly Fidelity Podcast by subscribing to our Patreon and unlock exclusive bonus content. Learn more at Patreon.com/FlyFidelity Contact: luke.bailey@flyfidelity.co.uk