This week on The Fly Fidelity Podcast, we're joined by Steve “Lucky” Luciano, a pivotal figure in the evolution of streetwear culture in Los Angeles. In this intimate conversation, Lucky unpacks the organic rise and recent revival of SUPERMAX HARDWARE—a brand forged in the raw energy of California’s street and prison subcultures, later adopted by hip-hop artists, skaters, and style purists worldwide. We also trace the ascent and global influence of JOKER BRAND, a cornerstone of West Coast streetwear that recently celebrated its 30th anniversary— a testament to its authenticity, resilience, and unbreakable ties to West Coast culture. What emerges is a conversation not just about fashion, but about identity, legacy, and the enduring influence of Soul Assassins!
Produced by: D. Lewis and L. Bailey for Fly Fidelity Media
Art direction: Mango Shark
About: Hosted by Luke Bailey, The Fly Fidelity Podcast is a weekly podcast featuring thoughtful, layered, nuanced and authentic conversations with fascinating guests from hip hop and beyond.
Patreon: Support The Fly Fidelity Podcast by subscribing to our Patreon and unlock exclusive bonus content. Learn more at Patreon.com/FlyFidelity
Contact: luke.bailey@flyfidelity.co.uk
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This week on The Fly Fidelity Podcast, we're joined by Steve “Lucky” Luciano, a pivotal figure in the evolution of streetwear culture in Los Angeles. In this intimate conversation, Lucky unpacks the organic rise and recent revival of SUPERMAX HARDWARE—a brand forged in the raw energy of California’s street and prison subcultures, later adopted by hip-hop artists, skaters, and style purists worldwide. We also trace the ascent and global influence of JOKER BRAND, a cornerstone of West Coast streetwear that recently celebrated its 30th anniversary— a testament to its authenticity, resilience, and unbreakable ties to West Coast culture. What emerges is a conversation not just about fashion, but about identity, legacy, and the enduring influence of Soul Assassins!
Produced by: D. Lewis and L. Bailey for Fly Fidelity Media
Art direction: Mango Shark
About: Hosted by Luke Bailey, The Fly Fidelity Podcast is a weekly podcast featuring thoughtful, layered, nuanced and authentic conversations with fascinating guests from hip hop and beyond.
Patreon: Support The Fly Fidelity Podcast by subscribing to our Patreon and unlock exclusive bonus content. Learn more at Patreon.com/FlyFidelity
Contact: luke.bailey@flyfidelity.co.uk
This week, we’re joined by two of the most compelling and inventive artists making music in modern hip-hop: Wino Willy and FOHDH Matthew. Fresh off releasing an incredible new album in association with Backwoodz Studioz and Grilchy Party, their collaborative debut 'Matthew Gets Sick Off Cheap Wine and Prefers Gruaud-Larose 1945' showcases what they respectively do best, concocting a gritty flyness whilst sounding raw and luxurious all at once. In this episode we discuss the process of working with each other for what became two albums, how using colours helped to anchor and deepen their goals, the impact that Philadelphia has had on shaping the way that they see the world and approach creating within it, and being photographed by Alexander Richter!
Produced by: D. Lewis and L. Bailey for Fly Fidelity Media
Art direction: Mango Shark
About: Hosted by Luke Bailey, The Fly Fidelity Podcast is a weekly podcast featuring thoughtful, layered, nuanced and authentic conversations with fascinating guests from hip hop and beyond.
Patreon: Support The Fly Fidelity Podcast by subscribing to our Patreon and unlock exclusive bonus content. Learn more at Patreon.com/FlyFidelity
Contact: luke.bailey@flyfidelity.co.uk
Fly Fidelity
This week on The Fly Fidelity Podcast, we're joined by Steve “Lucky” Luciano, a pivotal figure in the evolution of streetwear culture in Los Angeles. In this intimate conversation, Lucky unpacks the organic rise and recent revival of SUPERMAX HARDWARE—a brand forged in the raw energy of California’s street and prison subcultures, later adopted by hip-hop artists, skaters, and style purists worldwide. We also trace the ascent and global influence of JOKER BRAND, a cornerstone of West Coast streetwear that recently celebrated its 30th anniversary— a testament to its authenticity, resilience, and unbreakable ties to West Coast culture. What emerges is a conversation not just about fashion, but about identity, legacy, and the enduring influence of Soul Assassins!
Produced by: D. Lewis and L. Bailey for Fly Fidelity Media
Art direction: Mango Shark
About: Hosted by Luke Bailey, The Fly Fidelity Podcast is a weekly podcast featuring thoughtful, layered, nuanced and authentic conversations with fascinating guests from hip hop and beyond.
Patreon: Support The Fly Fidelity Podcast by subscribing to our Patreon and unlock exclusive bonus content. Learn more at Patreon.com/FlyFidelity
Contact: luke.bailey@flyfidelity.co.uk
