Welcome to our new podcast, Fluently Social, at AUSTERE all about speaking the language of the internet.

This episode unpacks Jojo Siwa's turbulent rebrand, drawing parallels with Miley Cyrus's career transformations, and critically examines Kylie Cosmetics' downturn. As Kylie Jenner diversifies into unrelated brands, we explore how her detachment from her teen persona impacts her original brand's relevance and market position. The episode concludes with a forward-looking discussion on the evolving role of influencers in branded content, predicting shifts away from traditional influencer endorsements towards new forms of engagement. Join us to uncover the next era of digital branding.